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The Gartner Magic Quadrant (MQ) is the brand name for a series of market research reports published by Gartner Inc., a US-based research and advisory firm. According to Gartner, the Magic Quadrant aims to provide a qualitative analysis into a market and its direction, maturity and participants.〔 〕 Their analyses are conducted for several specific technology industries and are updated every 1–2 years. ==Rating== Gartner rates vendors upon two criteria: ''completeness of vision''〔 and ''ability to execute''.〔 Using a methodology which Gartner does not disclose, these component scores lead to a vendor position in one of four quadrants: * Leaders are said to score higher on both criteria: the ability to execute and completeness of vision. These are said to be typically larger, mature businesses. * Challengers are said to score higher on the ability to execute and lower on the completeness of vision. Typically larger, settled businesses with what Gartner claims to be minimal future plans for that industry. * Visionaries are said to score lower on the ability to execute and higher on the completeness of vision. Typically smaller companies. * Niche players are said to score lower on both criteria: the ability to execute and completeness of vision. Typically new additions to the Magic Quadrant. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Magic Quadrant」の詳細全文を読む スポンサード リンク
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